In the long arc of time, you are only relevant if customers love you.
TIM COOKNever try to fix other people. God does not need to do a bank shot off your lips.
More Tim Cook Quotes
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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From our point of view it’s important that Apple not be the developer for the world.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Apple Pay is forever changing the way we pay for things.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Excellence has become a habit.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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I just want to build great products.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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