We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKI think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
More Tim Cook Quotes
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I don’t think Apple has to own a content business.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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It is possible to be aware of God at all times.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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You are more powerful than you think.
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Gaming has kind of evolved a bit. More people play on portable devices.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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I don’t really think anything Microsoft does puts pressure on Apple.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Nobody wants to buy sour milk.
TIM COOK