No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
TIM COOKIf you want me to do things only for ROI reasons, you should get out of this stock.
More Tim Cook Quotes
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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What makes Siri cool is she has a personality.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
TIM COOK






