We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOKIf you want me to do things only for ROI reasons, you should get out of this stock.
More Tim Cook Quotes
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America is always stronger when we do things together.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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Let your joy be in your journey, not in some distant goal.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Discrimination, in all its forms, is bad for business.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Today, we are pleased to announce the biggest advancement in iPhone.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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You can only do so many things great, and you should cast aside everything else.
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Excellence has become a habit.
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You want to be the pebble in the pond that creates the ripples for change.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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You are more powerful than you think.
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I don’t think Apple has to own a content business.
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