I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOKRight to privacy is really important. You pull that brick out and another and pretty soon the house falls.
More Tim Cook Quotes
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Today, we are pleased to announce the biggest advancement in iPhone.
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From our point of view it’s important that Apple not be the developer for the world.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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What makes Siri cool is she has a personality.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Excellence has become a habit.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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Price is rarely the most important thing. A cheap product might sell some units.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
TIM COOK