Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOKYou can’t have a back door that’s only for the good guys.
More Tim Cook Quotes
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Certainly some things that are very good can sometimes be used in a bad way.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Apple Watch is the most personal device we’ve ever created.
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I don’t think Apple has to own a content business.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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You can’t have a back door that’s only for the good guys.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOK