I don’t think Apple has to own a content business.
TIM COOKI love museums. But I don’t want to live in one.
More Tim Cook Quotes
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Without encryption, you and I wouldn’t be able to do our banking online.
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Gaming has kind of evolved a bit. More people play on portable devices.
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In the long arc of time, you are only relevant if customers love you.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Let your joy be in your journey, not in some distant goal.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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There’s something very dangerous happening in states across the country.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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Our message, to people around the country and around the world, is this: Apple is open.
TIM COOK