We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKHonestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
More Tim Cook Quotes
-
-
Excellence has become a habit.
TIM COOK -
Today, we are pleased to announce the biggest advancement in iPhone.
TIM COOK -
Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOK -
The sidelines are not where you want to live your life. The world needs you in the arena!
TIM COOK -
Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOK -
A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
TIM COOK -
The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
TIM COOK -
Nobody wants to buy sour milk.
TIM COOK -
We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOK -
So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
TIM COOK -
America is always stronger when we do things together.
TIM COOK -
I don’t think Apple has to own a content business.
TIM COOK -
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
TIM COOK -
I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOK -
If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
TIM COOK