I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOKHonestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
More Tim Cook Quotes
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If you want me to do things only for ROI reasons, you should get out of this stock.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Gaming has kind of evolved a bit. More people play on portable devices.
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A great product isn’t just a collection of features. It’s how it all works together.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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Android dominates the mobile malware market.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOK






