I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOKHonestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
More Tim Cook Quotes
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Anything can change, because the smartphone revolution is still in the early stages.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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People are running huge enterprises off of hacking and stealing data.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Apple is this great American company that could have only happened here.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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You are more powerful than you think.
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Our message, to people around the country and around the world, is this: Apple is open.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOK