We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
TIM COOKWe can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
More Tim Cook Quotes
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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I don’t think Apple has to own a content business.
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Apple Pay is forever changing the way we pay for things.
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I don’t really think anything Microsoft does puts pressure on Apple.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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A great product isn’t just a collection of features. It’s how it all works together.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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Today, we are pleased to announce the biggest advancement in iPhone.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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It is possible to be aware of God at all times.
TIM COOK






