Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOKWe can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
More Tim Cook Quotes
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Excellence has become a habit.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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There’s something very dangerous happening in states across the country.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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You are more powerful than you think.
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I love museums. But I don’t want to live in one.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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Apple Watch is the most personal device we’ve ever created.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Certainly some things that are very good can sometimes be used in a bad way.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
TIM COOK