Nobody wants to buy sour milk.
TIM COOKSomebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
More Tim Cook Quotes
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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There’s something very dangerous happening in states across the country.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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I am driven by great work and seeing people do incredible things and having a part in that.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Discrimination, in all its forms, is bad for business.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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Apple is this great American company that could have only happened here.
TIM COOK