Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOKSomebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
More Tim Cook Quotes
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
TIM COOKWe wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Certainly some things that are very good can sometimes be used in a bad way.
TIM COOKCertainly some things that are very good can sometimes be used in a bad way.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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You can’t have a back door that’s only for the good guys.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
TIM COOKHonestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
TIM COOKMy business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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From our point of view it’s important that Apple not be the developer for the world.
TIM COOKFrom our point of view it’s important that Apple not be the developer for the world.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
TIM COOKSecurity isn’t just a feature, it’s a base, it’s a fundamental, right.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
TIM COOKMy own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
TIM COOKThere are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
TIM COOK







