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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.

Tim Cook

Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOK

Get Gone Great Home Joy Money Somebody Use
From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOK

App Companies From Hard Innovating Innovation List Look Point Press Small View
Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOK

Base Business Country Different Forth Information People Person Product Very Watch
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
TIM COOK

Compare Confuse Goal Price Revenue Something
I just want to build great products.
TIM COOK

Build Great Product Want
Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOK

Competition Confuse Different Know Make Netbook Next Tablet Try What Who
Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOK

Creativity Eay Enough Keep People Simplest Something Thinking
If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
TIM COOK

Decide Go Month Relationship Several Sue Work
I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOK

Company Deal Despise Going Life Politics Room Short Way
I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
TIM COOK

Apple Encryption Everywhere Fact Funded Government Some
Security isn’t just a feature, it’s a base, it’s a fundamental, right.
TIM COOK

Base Feature Fundamental Just Right Security
A great product isn’t just a collection of features. It’s how it all works together.
TIM COOK

Collection Feature Great Just Product Together Work
Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOK

Direction Graduate Job Matter Meaning New North Otherwise Point Right Star Value Work
From our point of view it’s important that Apple not be the developer for the world.
TIM COOK

Apple Developer Important The Point View World
Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOK

Always Discrimination Face Move Protect Something Sometimes Stare
Today, we are pleased to announce the biggest advancement in iPhone.
TIM COOK

Advancement Announce Biggest iPhone Please Today

I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.

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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.

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