Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOKGaming has kind of evolved a bit. More people play on portable devices.
More Tim Cook Quotes
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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I am driven by great work and seeing people do incredible things and having a part in that.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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An acorn would never brag about giving shade.
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You can’t have a back door that’s only for the good guys.
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I just want to build great products.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Apple Pay is forever changing the way we pay for things.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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