A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOKI despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
More Tim Cook Quotes
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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We make the best phone, we don’t make the most phones.
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Price is rarely the most important thing. A cheap product might sell some units.
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People are running huge enterprises off of hacking and stealing data.
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Discrimination, in all its forms, is bad for business.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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An acorn would never brag about giving shade.
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From our point of view it’s important that Apple not be the developer for the world.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Apple Watch is the most personal device we’ve ever created.
TIM COOK