Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOKI remember what it was like to grow up in the South in the 1960s and 1970s.
More Tim Cook Quotes
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Nobody wants to buy sour milk.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Today, we are pleased to announce the biggest advancement in iPhone.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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It is possible to be aware of God at all times.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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The government should always be the one defending civil liberties.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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We make the best phone, we don’t make the most phones.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
TIM COOK