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I remember what it was like to grow up in the South in the 1960s and 1970s.

Tim Cook

Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOK

Base Business Country Different Forth Information People Person Product Very Watch
People are running huge enterprises off of hacking and stealing data.
TIM COOK

Data Enterprise Hack Huge People Run Stael
I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOK

Boy Country Day End Go Phone Pick Sue Tell
Discrimination, in all its forms, is bad for business.
TIM COOK

Bsuienss Discrimination Form Nbad
We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
TIM COOK

Company Day Every Focus Good Idea Know Knowledge Most Raed
Excellence has become a habit.
TIM COOK

Become Excellence Habit
You want to be the pebble in the pond that creates the ripples for change.
TIM COOK

Change Create Pebble Point Ripple Want
An acorn would never brag about giving shade.
TIM COOK

Corn Giving never Shade
My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
TIM COOK

Against Business Doing Message Private Raed Read Stuff Value
I am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOK

Apple Being CEO Focus Great
We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
TIM COOK

Besides Better Found Lot Motive Profit Reason Thing Want World
Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOK

Area Creativity Discipline Innovation One Some Something Thing
If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
TIM COOK

Everything Money More Position Power Privacy Protect Responsible Something Valuable
History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOK

Forget Happen History One Person Yield
Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOK

Creativity Eay Enough Keep People Simplest Something Thinking
Security isn’t just a feature, it’s a base, it’s a fundamental, right.
TIM COOK

Base Feature Fundamental Just Right Security

I remember what it was like to grow up in the South in the 1960s and 1970s.

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I remember what it was like to grow up in the South in the 1960s and 1970s.

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