Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOKOur message, to people around the country and around the world, is this: Apple is open.
More Tim Cook Quotes
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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It is possible to be aware of God at all times.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Gaming has kind of evolved a bit. More people play on portable devices.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOK