We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
TIM COOKOur message, to people around the country and around the world, is this: Apple is open.
More Tim Cook Quotes
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Apple Watch is the most personal device we’ve ever created.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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The longer the meeting, the less is accomplished.
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People are running huge enterprises off of hacking and stealing data.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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There’s something very dangerous happening in states across the country.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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I don’t think Apple has to own a content business.
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You want to be the pebble in the pond that creates the ripples for change.
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I don’t really think anything Microsoft does puts pressure on Apple.
TIM COOK






