Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOKYou can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
More Tim Cook Quotes
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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You can only do so many things great, and you should cast aside everything else.
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Apple is this great American company that could have only happened here.
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What makes Siri cool is she has a personality.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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You want to be the pebble in the pond that creates the ripples for change.
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You can’t have a back door that’s only for the good guys.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
TIM COOK