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Quality’ means what will sell and do a customer some good – at least try to.

W. Edwards Deming

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Customer Good Least Mean Quality Sell Some Try Will

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Export anything to a friendly country except American management.
W. EDWARDS DEMING

Anything Country Except Export Friendly Management
We are here to make another world.
W. EDWARDS DEMING

Another Here Make We World
No one knows the cost of a defective product – don’t tell me you do.
W. EDWARDS DEMING

Cost Defective Do Em Know No One Product Tell You
The prevailing system of management has crushed fun out of the workplace.
W. EDWARDS DEMING

Crush Fun Management Out Prevail System Workplace
In Japan, a company worker’s position is secure. He is retrained for another job if his present job is eliminated by productivity improvement.
W. EDWARDS DEMING

Another Country Eliminate Improvement Position Present Productivity Retrain Secure Worker
Profit in business comes from repeat customers.
W. EDWARDS DEMING

Business Come Customer Profit Repeat
All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.
W. EDWARDS DEMING

Al Competitor Customer Else Expect Expectation Know Nothing Only
If you do not know how to ask the right question, you discover nothing.
W. EDWARDS DEMING

Ask Discover Ig Know Not Nothing Question Right You
You can not define being exactly on time.
W. EDWARDS DEMING

Can Define Exactly Nit Time You
If you don’t understand how to run an efficient operation, new machinery will just give you new problems of operation and maintenance.
W. EDWARDS DEMING

Give Just Machinery Maintainnece New Operation Problem Run Understand
If you can’t describe what you are doing as a process, you don’t know what you’re doing.
W. EDWARDS DEMING

Can Describe Do Know Process
So nobody really thought much about quality. Why should they? The world bought everything America produced. It was a prescription for disaster.
W. EDWARDS DEMING

Bought Disaster Everything Much Nobody Prescription Produce Quality
Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD.
W. EDWARDS DEMING

Ask Cd Custom Customer Electric Ever Expectation Light Nonsense Pneumatic Tire Vcr
Innovation comes from the producer – not from the customer.
W. EDWARDS DEMING

Come Customer Innovation Producer
Quality is the responsibility of the top people. Its origin is in the boardroom. They are the ones who decide.
W. EDWARDS DEMING

Boardroom Decide One Origin People Quality Responsible Two
Hold everybody accountable? Ridiculous!
W. EDWARDS DEMING

Accountable Everybody Hold Ridiculous

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