But if you work with people, sometimes logic often has to take a backseat to understanding.
AKIO MORITABut make sure you don’t make the same mistake twice.
More Akio Morita Quotes
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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It has run consistently about 6 percent of sales at Sony – and in service.
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A company will get nowhere if all of the thinking is left to management.
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The public does not know what is possible. We do.
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Amenities are not of great concern to management in Japan.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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We all learn by imitating, as children, as students, as novices in the world of business.
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It’s difficult to see new projects to fruition.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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