But make sure you don’t make the same mistake twice.

AKIO MORITA

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But make sure you don’t make the same mistake twice.

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Bagwalas

My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.

AKIO MORITA

My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
AKIO MORITA

Bureaucracy Chief Curiosoty Drive System
The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.

AKIO MORITA

The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
AKIO MORITA

Pin Somebody Thing
Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.

AKIO MORITA

Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
AKIO MORITA

Resolve Succeed
Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.

AKIO MORITA

Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
AKIO MORITA

Energetic Intelligent Once Staff
Japanese attitudes toward work seem to be critically different from American attitudes.
AKIO MORITA

Critical Seem
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.

AKIO MORITA

More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
AKIO MORITA

Building Most Real Shuffle Tasting
Your business and its future are in the hands of the people you hire.

AKIO MORITA

Your business and its future are in the hands of the people you hire.
AKIO MORITA

Hand Hire
We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.

AKIO MORITA

We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
AKIO MORITA

Teamwork Technological Together
If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
AKIO MORITA

Employee Profit Recession Responsible
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
AKIO MORITA

Profit
It has run consistently about 6 percent of sales at Sony – and in service.

AKIO MORITA

It has run consistently about 6 percent of sales at Sony – and in service.
AKIO MORITA

Consistently Percent Sale Six Sony
Curiosity is the key to creativity.
AKIO MORITA

Creativity Graduation Ration
I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.

AKIO MORITA

I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
AKIO MORITA

Employee Establish Evaluate Longer Promotion Record
It’s difficult to see new projects to fruition.

AKIO MORITA

It’s difficult to see new projects to fruition.
AKIO MORITA

Fruition New
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.

AKIO MORITA

Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
AKIO MORITA

Development Hawl Long Mean Profit Research Running
We treat employees as a member of the family.

AKIO MORITA

We treat employees as a member of the family.
AKIO MORITA

Employee Member Responsibility

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