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Don’t do market research.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITA

Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
AKIO MORITA

Asset Building Interest Most Paper People Real Shuffle Tasting Try
If we do our best and make efforts, a peaceful and great future will become ours without fail.
AKIO MORITA

Best Effort Fail Future Great Make Out Peaceful Succeed
Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
AKIO MORITA

Adjust Better Country Honorable Kid Kind Much Notion People Work
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITA

Advertise Bad Product Promotion Right Sustain Time
If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
AKIO MORITA

Company Employee Management Profit Recession Responsible Risk Sacrifice
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
AKIO MORITA

Always Company Employee Facility Made Meet Single Trying
To have any one of these without the others is self defeating in business.
AKIO MORITA

Any Business Defeat One Without
The public does not know what is possible. We do.
AKIO MORITA

Business Do Doe Know Public
Japanese attitudes toward work seem to be critically different from American attitudes.
AKIO MORITA

Attitude Country Critical Different Seem Work
Your business and its future are in the hands of the people you hire.
AKIO MORITA

Business Future Hand Hire People
Don’t do market research.
AKIO MORITA

Make Research
Amenities are not of great concern to management in Japan.
AKIO MORITA

Concern Country Great Management
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
AKIO MORITA

Asset Cash Future Gain Important Profit
My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA

Always Creativity Problem Set Target Unreleased
A company will get nowhere if all of the thinking is left to management.
AKIO MORITA

Company Left Manage Nowhere Think

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