I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITAIn the long run, no matter how good or successful you are or how clever or crafty.
More Akio Morita Quotes
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My solution to the problem of unleashing creativity is always to set up a target.
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America looks 10 minutes ahead; Japan looks 10 years.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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My solution to the problem of unleashing creativity is always to set up a target.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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Curiosity is the key to creativity.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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We all learn by imitating, as children, as students, as novices in the world of business.
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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I feel it is my fault because I made the decision to hire him.
AKIO MORITA