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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

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Advertise Bad Product Promotion Right Sustain Time

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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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Bonus Company Executive Fate Frivolities Huge Money Share Throw Worker
Curiosity is the key to creativity.
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America looks 10 minutes ahead; Japan looks 10 years.
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Ahead Country Look Minute Ten Year
If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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Another Colleague Company Competitor Frequent Peace Tomorrow Trust
The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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If management take the risk of hiring them, we have to take the responsibility for them.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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Employee Establish Evaluate Longer Matter Past Promotion Record School
We don’t believe in market research for a new product unknown to the public. So we never do any.
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I believe people work for satisfaction.
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Believe People Satisfaction Work
To have any one of these without the others is self defeating in business.
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Any Business Defeat One Without
But make sure you don’t make the same mistake twice.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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Believe Everybody Facility Impressive Office Posh Private Want Work
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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You can be totally rational with a machine.
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