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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

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Advertise Bad Product Promotion Right Sustain Time

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I feel it is my fault because I made the decision to hire him.
AKIO MORITA

Decision Fault Feel Hire Made People
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITA

Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust
My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
AKIO MORITA

Bureaucracy Chief Constant Curiosoty Drive Formal Job People School System
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
AKIO MORITA

Atmosphere Believe Discuss Growth Period Reason Remark Such
If management take the risk of hiring them, we have to take the responsibility for them.
AKIO MORITA

Hiring Management Responsible Risk Take
The only sure thing is that in business there are no sure things.
AKIO MORITA

Business Only Sure Thing
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
AKIO MORITA

Company Executive Leadership Necessary Personnel Quality Show Thing Way
Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
AKIO MORITA

Creative Energetic Intelligent Once People Prepare Staff
From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
AKIO MORITA

Creative Creativity Important Inborn Management People Standpoint Unleash
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
AKIO MORITA

Asset Building Interest Most Paper People Real Shuffle Tasting Try
My concept is that anybody has creative ability, but very few people know how to use it.
AKIO MORITA

Ability Anybody Concept Creative Few People Use
I believe it is a big mistake to think that money is the only way to compensate a person for his work.
AKIO MORITA

Believe Big Compensate Mistake Money Person Think Work
All you need is the best product in the world, the most efficient production in the world and global marketing.
AKIO MORITA

Efficient Global Marketing Need Product Production World
The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
AKIO MORITA

Country Develop Employee Fate Feeling Healthy Important Manager Most Relationship
But make sure you don’t make the same mistake twice.
AKIO MORITA

Mistake Same Sure Twice
We treat employees as a member of the family.
AKIO MORITA

Employee Leadership Member Relationship Responsibility Trust

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