“Television will enormously enlarge the eye’s range, and, like radio, will advertise the Elsewhere. Together with the tabs, the mags, and the movies, it will insist that we forget the primary and the near in favor of the secondary and the remote.”

A poem compresses much in a small space and adds music, thus heightening its meaning.

Early summer days are a jubilee time for birds. In the fields, around the house, in the barn, in the woods, in the swamp – everywhere love and songs and nests and eggs.

A poet’s pleasure is to withhold a little of his meaning, to intensify by mystification. He unzips the veil from beauty, but does not remove it.

The best writing is rewriting.

Geese are friends to no one, they bad mouth everybody and everything. But they are companionable once you get used to their ingratitude and false accusations.

It is not often that someone comes along who is a true friend and a good writer.

I believe in dreams. People should have faith in the songs poets sing.

English usage is sometimes more than mere taste, judgment and education – sometimes it’s sheer luck, like getting across the street.

When an American family becomes separated from its toothbrushes and combs and pajamas for a few hours it considers that it has had quite an adventure.

I don’t know which is more discouraging, literature or chickens.

In a man’s middle years there is scarcely a part of the body he would hesitate to turn over to the proper authorities.

Safety is all well and good: I prefer freedom.

I am often mad, but I would hate to be nothing but mad: and I think I would lose what little value I may have as a writer if I were to refuse, as a matter of principle, to accept the warming rays of the sun, and to report them, whenever, and if ever, they

It is quite possible that an animal has spoken to me and that I didn’t catch the remark because I wasn’t paying attention.

All that I hope to say in books, all that I ever hope to say, is that I love the world.

I have one share in corporate Earth, and I am nervous about the management.

Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved – commitment to a scenario.

I started selling out comedy clubs before I got to town with no advertising. I was selling out theaters just on the rumor that I was going to be there.

Some people want to advertise their weirdness, and spread it out, that’s not me.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

What should a brand leader advertise?

Advertising is the way great brands get to be great brands.

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

I don’t think I’ve ever seen pie advertised. That’s how you know it’s good. They advertise ice cream and other desserts.