Creativity and lateral thinking have exactly the same basis as humour.
EDWARD DE BONOLogic will never change emotion or perception.
More Edward de Bono Quotes
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The purpose of science is not to analyze or describe but to make useful models of the world. A model is useful if it allows us to get use out of it.
EDWARD DE BONO -
If you never change your mind, why have one?
EDWARD DE BONO -
Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
EDWARD DE BONO -
To deal with future we have to deal with possibilities. Analysis will only tell us what is.
EDWARD DE BONO -
Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
EDWARD DE BONO -
Do we have the will to make poverty history?
EDWARD DE BONO -
They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
EDWARD DE BONO -
A good design is not a democratic consensus.
EDWARD DE BONO -
It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
EDWARD DE BONO -
Creativity gives hope that there can be a worthwhile idea.
EDWARD DE BONO -
Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
EDWARD DE BONO -
The mind can only see what it is prepared to see.
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It’s always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
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Creativity is a great motivator because it mades people interested in what they are doing.
EDWARD DE BONO -
It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
EDWARD DE BONO






