You intentionally start small, because you will not be able to compete with an incumbent… because the incumbent is always going to go for the full solution.
AARON LEVIEYou intentionally start small, because you will not be able to compete with an incumbent… because the incumbent is always going to go for the full solution.
More Aaron Levie Quotes
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The chance of failure is almost always better than the guarantee of never knowing.
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Do things that incumbents can’t or won’t do because it’s economically or technically infeasible.
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Modularize, don’t customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
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I don’t use many apps. I use naps.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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We’re going from a world of customized software to standardized platforms.
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Startups often win because it’s easier to see what comes next when you don’t have to worry about maintaining what came last.
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Better to be right about the trend and wrong about the implementation, than the other way around.
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If you’re waiting for encouragement from others, you’re doing it wrong. By the time people think an idea is good, it’s probably too late.
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Listen to your customers, but don’t always build exactly what they’re telling you. This is a really key distinction around building enterprise software.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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Any time where the delta b/w what is possible and how things work today is at its widest, that’s an opportunity to go build new technology.
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The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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There’s a lot of pride that business owners have. It’s actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
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We’re enamored with the concept that there’s always a price. But sometimes, your goal is to build a great company, not sell it.
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Start with the assumption that the best way to do something is not the way it’s being done right now.
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If every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
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Everything about the enterprise, and then by definition the software the enterprise uses has changed – just in the last 5 years.
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It’s unfortunate biologically we have to sleep.
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Read these 3 books – Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
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Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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Better to be too early and have to try again, than be too late and have to catch up.
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The only barrier to entry you can create is to consistently build a great product.
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A lot of being productive personally is determined by how you organize your entire business. You can’t separate those two things.
AARON LEVIE