The only barrier to entry you can create is to consistently build a great product.
AARON LEVIEThat’s already been tried before only means the first attempt got it wrong.
More Aaron Levie Quotes
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Every single industry is going through a major business model and technology oriented disruption.
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Opportunity lives at the intersection of what people need tomorrow and can be just barely built today.
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Do things that incumbents can’t or won’t do because it’s economically or technically infeasible.
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In a user lead model, users are bringing in their own technology… and you can build software then, around the user.
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All we’re really doing is repeating technologies that were tried 10, 20, 30 years ago… it’s just that it was too expensive, too unusable, and we didn’t have the enabling technologies to make it possible.
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I think bad politics are incredibly dangerous, so it’s important to make sure that people are communicating well. Culture and morale are super important. It’s best to not force it, but let it happen organically and genuinely.
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
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Start with something simple and small, then expand over time. If people call it a ‘toy’ you’re definitely onto something.
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Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
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Your product should sell itself, but that does not mean you don’t need salespeople.
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials …or enabling factors, is an environment that is about to change in a very significant way.
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We’re enamored with the concept that there’s always a price. But sometimes, your goal is to build a great company, not sell it.
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That’s already been tried before only means the first attempt got it wrong.
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Go after the customers that are working in the future, but haven’t totally lost their minds.
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Focus too much on the near-term and you won’t get tomorrow’s customers, focus too much on the long-term and you won’t get today’s.
AARON LEVIE






