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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.

Sun Tzu

Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
SUN TZU

Battle Business Opponent Strategy War
Plan for what it is difficult while it is easy, do what is great while it is small.
SUN TZU

Business Inspirational Planning Preparation Strategy
When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.
SUN TZU

Army Bridge Business Home Strategy War
He who is prudent and lies in wait for an enemy who is not, will be victorious.
SUN TZU

Enemy Patience Strategy Victory Wait Wat
Even the finest sword plunged into salt water will eventually rust.
SUN TZU

Inspirational Philosophy Rust Salt Sword Water
Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
SUN TZU

Army Business Enemy Home Interfere Strategy War
Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
SUN TZU

Business Condition Constant Strategy War Water
If his forces are united, separate them.
SUN TZU

Business Force Separate Strategy United War
The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
SUN TZU

Business Country Fame Kingdom Strategy War
When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.
SUN TZU

Enemy Relax Settle Strategy Strave Victory War
If quick, I survive. If not quick, I am lost. This is “death.
SUN TZU

Death Inspirational Lost Quick Strategy War
Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
SUN TZU

Ghost Knowledge People Philosophy Spirit War
One mark of a great soldier is that he fight on his own terms or fights not at all.
SUN TZU

Fight Greatness Philosophy Soldier Strategy War
Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.
SUN TZU

Business Darkness Fall Planning Strategy Thunder War
Attack is the secret of defense; defense is the planning of an attack.
SUN TZU

Atatch Business Planning Secret Strategy War
What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
SUN TZU

Ancient Clever Fight Success War Win

When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.

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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.

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Popular Authors

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