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Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?

Tony Hsieh

I believe that there’s something interesting about anyone and everyone – you just have to figure out what that something is.
TONY HSIEH

Believe Interest Myself
Without conscious and deliberate effort, inertia always wins.
TONY HSIEH

Conscious Effort Win
I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.
TONY HSIEH

Important Oneself People Thinking Value
Whatever you are thinking, think bigger.
TONY HSIEH

Big Thinking Yourself
Help shape the stories that people are telling about you.
TONY HSIEH

Help People Story Yourself
Envision, create, and believe in your own universe, and the universe will form around you.
TONY HSIEH

Believe Form Spiritual Universe Vision Yourself
Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.
TONY HSIEH

Brand Character Culture Definition Destiny Organization Personal Value
Zappos is a customer service company that just happens to sell shoes.
TONY HSIEH

Company Customer Service
If you’re focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it’s actually how a lot of stuff happens.
TONY HSIEH

Existence Focus Friendship Myself Reward
Chase the vision, not the money, the money will end up following you.
TONY HSIEH

End Follow Money Vision
If someone is self-aware, then they can always continue to grow. If they’re not self-aware, I think it’s harder for them to evolve or adapt beyond who they already are.
TONY HSIEH

Aware Beyond Evolution Growth Hard Myself Thinking
Customer service shouldn’t just be A department, it should be the entire company.
TONY HSIEH

Company Customer Department Service
Stop chasing the money and start chasing the passion.
TONY HSIEH

Inspirational Money Passion Start
Don’t be cocky. Don’t be flashy. There’s always someone better than you.
TONY HSIEH

Attitude Better Humble Yourself
Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.
TONY HSIEH

Business Drive Goodness Greatness Profit
Problems are just mile markers. Each one we pass means we’ve gotten better.
TONY HSIEH

Each Other Oneself Problem

Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?

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Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?

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