This may sound a bit naive, but I got here by believing in big dreams.
HOWARD SCHULTZSuccess is empty if you arrive at the finish line alone.
More Howard Schultz Quotes
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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If you want to achieve widespread impact and lasting value, be bold.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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Success is best when it is shared.
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I can’t imagine a day without coffee. I can’t imagine!
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The challenge of the retail business is the human condition.
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Customers must recognize that you stand for something.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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Success is empty if you arrive at the finish line alone.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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A great business has to have a conscience. You have to know who you are and who you are not.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
HOWARD SCHULTZ