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I made a list of the happiest periods of my life & I realized that none of them involve money.

Tony Hsieh

I made a list of the happiest periods of my life & I realized that none of them involve money.
TONY HSIEH

Happiness Life Money Myself
Don’t play games that you don’t understand, even if you see lots of other people making money from them.
TONY HSIEH

Game Money People Play Understand Yourself
If someone is self-aware, then they can always continue to grow. If they’re not self-aware, I think it’s harder for them to evolve or adapt beyond who they already are.
TONY HSIEH

Aware Beyond Evolution Growth Hard Myself Thinking
Things are never as bad or as good as they seem.
TONY HSIEH

Appearance Bad Goodness
Zappos is a customer service company that just happens to sell shoes.
TONY HSIEH

Company Customer Service
Whatever you are thinking, think bigger.
TONY HSIEH

Big Thinking Yourself
Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.
TONY HSIEH

Belief Brand Culture Empowerment Greatness Ourselves Passionate
SEO expertise is a core need for today’s online businesses.
TONY HSIEH

Business Day Digital Need Online
Your brand is your culture.
TONY HSIEH

Brand Culture One Liner
What’s the best way to build a brand for the long term? In a word: culture.
TONY HSIEH

Best Brand Build Business Culture Way
To never forget that the most important thing in life is the quality of life we lead.
TONY HSIEH

Forget Important Leadership Life Quality
Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
TONY HSIEH

Decision Easy Principle True Yourself
The brand is just a lagging indicator of a company’s culture.
TONY HSIEH

Brand Company Culture
Don’t be cocky. Don’t be flashy. There’s always someone better than you.
TONY HSIEH

Attitude Better Humble Yourself
A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it’s harder to turn quickly.
TONY HSIEH

Big Business Quick Yourself
Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.
TONY HSIEH

Business Drive Goodness Greatness Profit

I made a list of the happiest periods of my life & I realized that none of them involve money.

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I made a list of the happiest periods of my life & I realized that none of them involve money.

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