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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.

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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
HOWARD SCHULTZ

Beginning Culture Dreams Guide Principle Try Vision
Success is something that has to be earned every day.
HOWARD SCHULTZ

Day Earn Success
I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
HOWARD SCHULTZ

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A great business has to have a conscience. You have to know who you are and who you are not.
HOWARD SCHULTZ

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Business leaders cannot be bystanders.
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Business Leadership One Liner Stand
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Believe Confidence Leadership Myself
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HOWARD SCHULTZ

Country Drink Inspirational Risk Transformation
You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
HOWARD SCHULTZ

Love Passion Sacrifice Willing Yourself
I can’t imagine a day without coffee. I can’t imagine!
HOWARD SCHULTZ

Coffee Day Imagination Myself
When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
HOWARD SCHULTZ

Commitment Inspirational Passionate People Possible Purpose Surround Yourself
Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Business Death Embrace Operation Principle
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HOWARD SCHULTZ

Feeling Fight People Sacrifice Trust
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HOWARD SCHULTZ

Age Definition Mom Shallow Teaching Young
I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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If you want to achieve widespread impact and lasting value, be bold.
HOWARD SCHULTZ

Achievement Bold Impact Inspirational Value Yourself
It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
HOWARD SCHULTZ

Dream Leaving Moments Right Sound Yourself

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