Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
HOWARD SCHULTZMy parents really wanted me to get out of New York, be exposed to other people, other ways of life.
More Howard Schultz Quotes
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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Who wants a dream that’s near-fetched?
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Customers must recognize that you stand for something.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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Business leaders cannot be bystanders.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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