“Money alone isn’t enough to bring happiness… happiness is when you’re actually truly ok with losing everything you have.”

Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.

To never forget that the most important thing in life is the quality of life we lead.

Success is getting to a point where you’d be truly OK with losing everything you have and starting over.

Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).

I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.

Chase the vision, not the money, the money will end up following you.

Help shape the stories that people are telling about you.

If there are too many competitors, even if you’re the best it’s a lot harder to win.

Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.

I’d rather spend money on things that improve the customer experience than on marketing.

Whatever you’re thinking, think bigger.

For individuals, character is destiny. For organizations, culture is destiny.

We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.

Launching a business is kind of like a motorboat: You can go very quickly and turn fast.

Learn by doing. Theory is nice, but nothing replaces actual experience.

Most innovation comes from outside your industry applied to your own

A healthy country is a happy country.

Doing nothing is happiness for children and misery for old men.

I think happiness is love.

Happiness does not depend on outward things, but on the way we see them.

Happiness exists when you don’t know a thing.

There cannot be a happy ending to the fight between the raging gods and humans.

Self-loathing doesn’t keep me from being happy. But that doesn’t mean I don’t struggle.

I think a lot of people are afraid of being happy because of what others might think.