“Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.”

Don’t be threatened by people smarter than you.

In times of adversity and change, we really discover who we are and what we’re made of.

I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.

Everyone starts strong. Success comes to those with unwavering commitment to be at the end.

My passion. My commitment. This is the most important thing in my life other than my family.

I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.

Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.

Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.

One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.

China traditionally has been a tea-drinking country but we turned them into coffee drinkers.

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.

Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.

You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.

When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.

My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.

Matisse did neither. He clashed his colours together like cymbals and the effect was like a lullaby.

I kind of do the drawing with the painting in mind, but it’s very hard to guess at a size or a color and the colors around it and what it will really look like. It’s only a guess at the beginning, and then I try to refine it.

My use of evenly repeated dots and diagonal lines and uninflected color areas suggest that my work is right where it is, right on the canvas, definitely not a window into the world.

The true person is Not anyone in particular; But like the deep blue color Of the limitless sky, It is everyone, Everywhere in the world.

What would it be like to have not only color vision but culture vision, the ability to see the multiple worlds of others.

Someday every woman will have orgasms- like every family has color TV- and we can all get on with the business of life.

Sometimes this fellow’s music was like little colored pieces of crystal candy, and other times it was the softest, saddest thing she had ever imagined about.

They say Elvis is dead. I say, no, you’re looking at him. Elvis isn’t dead; he just changed color.