Launching a business is kind of like a motorboat: You can go very quickly and turn fast.
TONY HSIEHWe decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
More Tony Hsieh Quotes
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Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture?
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Success is getting to a point where you’d be truly OK with losing everything you have and starting over.
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Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.
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Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.
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The best businesses are really ones that can combine passion, profits, and purpose.
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What’s the best way to build a brand for the long term? In a word: culture.
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To never forget that the most important thing in life is the quality of life we lead.
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The biggest (and hardest) lesson I’ve learned in life is that the external world is just a reflection of the world within.
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Just figure out what your personal values are then just make those the corporate values.
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A great brand is a story that never stops unfolding.
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There’s a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.
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Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.
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I’d rather spend money on things that improve the customer experience than on marketing.
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Customer service shouldn’t just be A department, it should be the entire company.
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Chase the vision, not the money, the money will end up following you.
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