Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
HOWARD SCHULTZGrow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
More Howard Schultz Quotes
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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Business leaders cannot be bystanders.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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My passion. My commitment. This is the most important thing in my life other than my family.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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