“Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.”

We are not in the coffee business serving people, we are in the people business serving coffee.

At its core, I believe leadership is about instilling confidence in others.

Don’t be threatened by people smarter than you.

In times of adversity and change, we really discover who we are and what we’re made of.

Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.

I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.

Everyone starts strong. Success comes to those with unwavering commitment to be at the end.

My passion. My commitment. This is the most important thing in my life other than my family.

I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.

Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.

One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.

China traditionally has been a tea-drinking country but we turned them into coffee drinkers.

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.

Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.

You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.

When you perceive a truth, look for the balancing truth.

Balance in the body is the foundation for balance in life.

I gave up years ago on the concept that you could actually have balance in your life, I think it’s a phantom chase.

What we have to do is strike a balance between the idea that government should do everything and the idea, the belief, that government ought to do nothing. Strike a balance.

If you can adapt to and balance in a world that is always moving and unstable, you learn how to become tolerant to the permanence of change and difference.

We believe, in fact, that the one act of respect has little force unless matched by the other – in balance with it… The acting out of that dual respect I would name as precisely the source of our power.

If you balance in the Present, you are living in Eternity

Value is not made of money, but a tender balance of expectation and longing.