People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
HOWARD SCHULTZGrow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
More Howard Schultz Quotes
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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The challenge of the retail business is the human condition.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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A great business has to have a conscience. You have to know who you are and who you are not.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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I can’t imagine a day without coffee. I can’t imagine!
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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At its core, I believe leadership is about instilling confidence in others.
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Success is the by-product when you work toward the target.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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My passion. My commitment. This is the most important thing in my life other than my family.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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Success is something that has to be earned every day.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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Always challenge the old ways.
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People around the world, they want the authentic Starbucks experience.
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Customers must recognize that you stand for something.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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