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Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.

Tony Hsieh

Inspire other communities and cities to reinvent themselves.
TONY HSIEH

City Community Inspirational Invention
Just figure out what your personal values are then just make those the corporate values.
TONY HSIEH

Corporate Personal Value
Our customers call and e-mail us to say that’s how it feels when a Zappos box arrives. And that’s how we view this company.
TONY HSIEH

Call Company Customer Feeling View
To never forget that the most important thing in life is the quality of life we lead.
TONY HSIEH

Forget Important Leadership Life Quality
Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.
TONY HSIEH

Customer Forget Hope People Place Service Start
Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.
TONY HSIEH

Hard Hug Measurement Value
Chase the vision, not the money, the money will end up following you.
TONY HSIEH

End Follow Money Vision
Your brand is your culture.
TONY HSIEH

Brand Culture One Liner
Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.
TONY HSIEH

Brand Company Customer Employee Paid Talk Yourself
Don’t play games that you don’t understand, even if you see lots of other people making money from them.
TONY HSIEH

Game Money People Play Understand Yourself
Problems are just mile markers. Each one we pass means we’ve gotten better.
TONY HSIEH

Each Other Oneself Problem
Stop chasing the money and start chasing the passion.
TONY HSIEH

Inspirational Money Passion Start
Things are never as bad or as good as they seem.
TONY HSIEH

Appearance Bad Goodness
A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it’s harder to turn quickly.
TONY HSIEH

Big Business Quick Yourself
Money alone isn’t enough to bring happiness… happiness is when you’re actually truly ok with losing everything you have.
TONY HSIEH

Alone Enough Happiness Lose Money True Yourself
Business is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly.
TONY HSIEH

Balance Business Decision Growth Learning Mistake Quick

Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.

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Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.

Related Topics

Popular Authors

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