Cutting prices or putting things on sale is not sustainable business strategy.
HOWARD SCHULTZYou cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
More Howard Schultz Quotes
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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Risk more than others think safe.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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People around the world, they want the authentic Starbucks experience.
HOWARD SCHULTZ






