Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
HOWARD SCHULTZEurope has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
HOWARD SCHULTZThe premium single-cup segment is the fastest-growing business within the global coffee industry.
HOWARD SCHULTZStarbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
HOWARD SCHULTZPeople around the world, they want the authentic Starbucks experience.
HOWARD SCHULTZSocial and digital media is a bullet train, and that bullet train is not coming home.
HOWARD SCHULTZIt’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
HOWARD SCHULTZCutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
HOWARD SCHULTZVictory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
HOWARD SCHULTZIn many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
HOWARD SCHULTZSuccess is best when it is shared.
HOWARD SCHULTZWhile we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
HOWARD SCHULTZSometimes you have to create the thing you want to be part of.
HOWARD SCHULTZWe want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
HOWARD SCHULTZIf you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
HOWARD SCHULTZA great business has to have a conscience. You have to know who you are and who you are not.
HOWARD SCHULTZGood results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
HOWARD SCHULTZ