We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
HOWARD SCHULTZGood results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
More Howard Schultz Quotes
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Success is something that has to be earned every day.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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At its core, I believe leadership is about instilling confidence in others.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
HOWARD SCHULTZ






