“Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.”

We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.

Whatever you are thinking, think bigger.

Don’t play games that you don’t understand, even if you see lots of other people making money from them.

The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn’t based on external factors.

If you’re focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it’s actually how a lot of stuff happens.

Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.

Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.

Our customers call and e-mail us to say that’s how it feels when a Zappos box arrives. And that’s how we view this company.

Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.

I believe that there’s something interesting about anyone and everyone – you just have to figure out what that something is.

Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

To never forget that the most important thing in life is the quality of life we lead.

Success is getting to a point where you’d be truly OK with losing everything you have and starting over.

Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).

I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.

Chase the vision, not the money, the money will end up following you.

We secure our friends not by accepting favours but by doing them.

Being perfect is being flawed, accepting it, and never letting it make you feel less than your best.

Most days, I am the rain. – And that’s okay.

Sometimes I don’t like my thighs or stomach, but whenever I get caught up in that, I always focus on the fact that I’m healthy now.

The only term I won’t accept is “genius.”

Rock ‘n’ roll accepted me and paid me, even though I loved the big bands I went that way because I wanted a home of my own. I had a family. I had to raise them. Let’s don’t leave out the economics. No way.

It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially – like inviting a man to dinner then spitting in his eye.

Know where you have been, where you are now and where you want to be.