If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
RAY KROCHappiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
More Ray Kroc Quotes
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Look after the customer and the business will take care of itself.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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We have an obligation to give something back to the community that gives so much to us.
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If you’re not a risk taker, you should get the hell out of business.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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There’s a lot more future in hamburgers than in baseball.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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It requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROC






