Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROCIn my experience, good executives don’t make mistakes.
More Ray Kroc Quotes
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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
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We need god to prosper those without him will not.
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When you’re green, your growing. When you’re ripe, you rot.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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The body without soul is no longer at the sacrifice. At the day of death it come to rebirth. The divine spirit will make the soul rejoice seeing the eternity of the world.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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None of Us is as Good as All of Us.
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Mankind will discover objects in space sent to us by the watchers.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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The third big war will begin when the big city is burning.
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There’s a lot more future in hamburgers than in baseball.
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The organization cannot trust the individual; the individual must trust the organization.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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Tomorrow at sunrise I shall no longer be here.
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To be successful, you must be daring, be first and be different.
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We take the hamburger business more seriously than anyone else.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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In business for yourself, but not by yourself.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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I was an overnight success all right, but 30 years is a long, long night.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
RAY KROC