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In my experience, good executives don’t make mistakes.

Ray Kroc

I believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROC

Believe Family God Myself Order Reverse
The first dollar is the most you will get if you don’t love what you are doing.
RAY KROC

Job Love Money Yourself
It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC

Achievement Floor Walk
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
RAY KROC

Action Connection Dreams Energy Myself Wasted Time
Luck is a dividend of sweat.
RAY KROC

Hard Work Luck One Liner
The third big war will begin when the big city is burning.
RAY KROC

Beginning Big Burn City War
If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
RAY KROC

Customer Job Love Money Success Work Yourself
Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
RAY KROC

Believe Country Head International Talk Thinking Vision World
If you’re not a risk taker, you should get the hell out of business.
RAY KROC

Business Inspirational Leaving Risk Yourself
While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.
RAY KROC

Absence Advantage Important Success
No one of us is more important than the rest of us.
RAY KROC

Important Priority Team Work
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
We provide food that customers love, day after day after day. People just want more of it.
RAY KROC

Customer Day Food Love People Success Thrive
There’s almost nothing you can’t accomplish if you set your mind to it.
RAY KROC

Accomplishment Dedication Determination Inspirational Mindset Yourself
The definition of salesmanship is the gentle art of letting the customer have it your way.
RAY KROC

Art Customer Let Go Meaning

In my experience, good executives don’t make mistakes.

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In my experience, good executives don’t make mistakes.

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