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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.

Ray Kroc

From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
RAY KROC

Calm Dance Morning
We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
You’ll learn more about a road by traveling it than by consulting all the maps in the world.
RAY KROC

Learning Map Road Travel World Yourself
McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
RAY KROC

Business Face Girl Image People Smile
After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
RAY KROC

Fire Greatness Heaven Kind Man Rain See Time Trouble Weapon
It is no achievement to walk a tightrope laid flat on the floor.
RAY KROC

Achievement Floor Walk
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
In my experience, good executives don’t make mistakes.
RAY KROC

Executive Experience Mistake Myself
That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
RAY KROC

Business Customer Game Lose Name See
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC

Bad Build Cost Time Wait
The third big war will begin when the big city is burning.
RAY KROC

Beginning Big Burn City War
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC

Difficult Myself Perfection
Mankind will discover objects in space sent to us by the watchers.
RAY KROC

Discover Kind Man
I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROC

Myself People Result Work Zeal
You must perfect every fundamental of your business if you expect it to perform well.
RAY KROC

Business Expectation Fundamental Perfection Performance Yourself
No one of us is more important than the rest of us.
RAY KROC

Important Priority Team Work

It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.

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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.

Related Topics

Popular Authors

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