“It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.”

None of Us is as Good as All of Us.

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

You must perfect every fundamental of your business if you expect it to perform well.

McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.

The key to success is being in the right place at the right time, recognizing that you are there, and taking action!

The first dollar is the most you will get if you don’t love what you are doing.

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.

The more I help others to succeed, the more I succeed.

Are you green and growing or ripe and rotting?

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.

I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.

The quality of a leader is reflected in the standards they set for themselves.

Adversity can strengthen you if you have the will to grind it out.

If you believe in it, and you believe in it hard, it is impossible to fail.

Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.

A presidential campaign may easily degenerate into a mere personal contest, and so lose its real dignity. There is no indispensable man.

Time is the most valuable thing we have, and yet we waste it so easily.

A courage which looks easy & yet is rare; the courage of a teacher repeating day after day the same lessons – the least rewarded of all forms of courage.

It’s not easy to see things from the middle, rather than looking down on them from above or up at them from below, or from left to right or right to left: try it, you’ll see that everything changes.

It’s very easy to leave when things go wrong, but to stick around and to basically give life to a town because of everything that it gave you generation after generation after generation, that to me is what defines a true American.

I’m not sure why writing for others became harder. Probably a reluctance to give away anything you might conceivably use yourself caused a block. I did it, but it remained hard when it had once been easy.

It is easy to sit up and take notice, What is difficult is getting up and taking action.

Let the healing be easier than the hurting.