It takes a lot of hard work to make something simple.
STEVE JOBSI don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career – it’s a life!
More Steve Jobs Quotes
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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
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If you define the problem correctly, you almost have the solution.
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You can tell a lot about a person by who his or her heroes are.
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
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Believe things will work out.
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Innovation distinguishes between a leader and a follower.
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You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
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Design is not just what it looks like and feels like. Design is how it works.
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I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.
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Let’s go invent tomorrow.
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Your time is limited, so don’t waste it living someone else’s life.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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The best innovation is sometimes the company, the way you organize the company.
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Focusing is about saying No.
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Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
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