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If you do not know how to ask the right question, you discover nothing.

W. Edwards Deming

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Ask Discover Ig Know Not Nothing Question Right You

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Rational behavior requires theory. Reactive behavior requires only reflex action.
W. EDWARDS DEMING

Action Behaviour Rational Reactive Relax Require Theory
Quality is the responsibility of the top people. Its origin is in the boardroom. They are the ones who decide.
W. EDWARDS DEMING

Boardroom Decide One Origin People Quality Responsible Two
The emphasis should be on why we do a job.
W. EDWARDS DEMING

Do Emphasis Job Should We Why
In Japan, a company worker’s position is secure. He is retrained for another job if his present job is eliminated by productivity improvement.
W. EDWARDS DEMING

Another Country Eliminate Improvement Position Present Productivity Retrain Secure Worker
Quality’ means what will sell and do a customer some good – at least try to.
W. EDWARDS DEMING

Customer Good Least Mean Quality Sell Some Try Will
Quality is everyone’s responsibility.
W. EDWARDS DEMING

Everyone Quality Responsibility
All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.
W. EDWARDS DEMING

Al Competitor Customer Else Expect Expectation Know Nothing Only
The result of long-term relationships is better and better quality, and lower and lower costs.
W. EDWARDS DEMING

Better Cost Long Lower Quality Relationship Result Term
You can not define being exactly on time.
W. EDWARDS DEMING

Can Define Exactly Nit Time You
No one knows the cost of a defective product – don’t tell me you do.
W. EDWARDS DEMING

Cost Defective Do Em Know No One Product Tell You
American management thinks that they can just copy from Japan. But they don’t know what to copy.
W. EDWARDS DEMING

Copy Country Just Management Think
People with targets and jobs dependent upon meeting them will probably meet the targets – even if they have to destroy the enterprise to do it.
W. EDWARDS DEMING

Destroy Enterprises Job Meeting People Target Probably Them Upon
When a system is stable, telling the worker about mistakes is only tampering.
W. EDWARDS DEMING

Mistake Only Stable System Tamper Tell When Worker
Profit in business comes from repeat customers.
W. EDWARDS DEMING

Business Come Customer Profit Repeat
Quality is pride of workmanship.
W. EDWARDS DEMING

Pride Quality Workmanship
We are here to make another world.
W. EDWARDS DEMING

Another Here Make We World

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