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If you do not know how to ask the right question, you discover nothing.

W. Edwards Deming

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

You know the cost of replacing it, but not the cost of a dissatisfied customer.
W. EDWARDS DEMING

Cost Customer Dissatisfied Know replace
Export anything to a friendly country except American management.
W. EDWARDS DEMING

Anything Country Except Export Friendly Management
Hold everybody accountable? Ridiculous!
W. EDWARDS DEMING

Accountable Everybody Hold Ridiculous
The prevailing system of management has crushed fun out of the workplace.
W. EDWARDS DEMING

Crush Fun Management Out Prevail System Workplace
The prevailing – and foolish – attitude is that a good manager can be a good manager anywhere, with no special knowledge of the production process he’s managing.
W. EDWARDS DEMING

Anywhere Attitude Foolish Good Knowledge Manage Manager No Prevail Process Production Special
Customers that boast about your project or service, and that bring friends with them.
W. EDWARDS DEMING

Boast Bring Customer Friend Project Service Them
Quality is the responsibility of the top people. Its origin is in the boardroom. They are the ones who decide.
W. EDWARDS DEMING

Boardroom Decide One Origin People Quality Responsible Two
What should be the aim of management? What is their job?
W. EDWARDS DEMING

Aim Job Management Should
Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD.
W. EDWARDS DEMING

Ask Cd Custom Customer Electric Ever Expectation Light Nonsense Pneumatic Tire Vcr
Declining productivity and quality means your unit production costs stay high but you don’t have as much to sell.
W. EDWARDS DEMING

Cost Decline High Mean Must Production Quality Sell Until
So nobody really thought much about quality. Why should they? The world bought everything America produced. It was a prescription for disaster.
W. EDWARDS DEMING

Bought Disaster Everything Much Nobody Prescription Produce Quality
A man with a financial background may know nothing about manufacturing shoes or cars, but he’s put in charge anyway.
W. EDWARDS DEMING

Anyway Background Charge Finance Know Man Manufacture Nothing Show
A bad system will beat a good person every time.
W. EDWARDS DEMING

Bad Every Good Neat Person System Time
Quality’ means what will sell and do a customer some good – at least try to.
W. EDWARDS DEMING

Customer Good Least Mean Quality Sell Some Try Will
If you don’t understand how to run an efficient operation, new machinery will just give you new problems of operation and maintenance.
W. EDWARDS DEMING

Give Just Machinery Maintainnece New Operation Problem Run Understand
I predicted in 1950 that in five years, manufacturers the world over would be screaming for protection. It took only four years.
W. EDWARDS DEMING

Ago Five Four Manufacture Over Predict Protection Scream Took World Year

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