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All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.

W. Edwards Deming

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Al Competitor Customer Else Expect Expectation Know Nothing Only

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Any manager can do well in an expanding market.
W. EDWARDS DEMING

Any Manager Expand Market Well
If you can’t describe what you are doing as a process, you don’t know what you’re doing.
W. EDWARDS DEMING

Can Describe Do Know Process
Research shows that the climate of an organization influences an individual’s contribution far more than the individual himself.
W. EDWARDS DEMING

Climate Contribution Individual Influence More Organisation Research Show
The prevailing – and foolish – attitude is that a good manager can be a good manager anywhere, with no special knowledge of the production process he’s managing.
W. EDWARDS DEMING

Anywhere Attitude Foolish Good Knowledge Manage Manager No Prevail Process Production Special
The prevailing system of management has crushed fun out of the workplace.
W. EDWARDS DEMING

Crush Fun Management Out Prevail System Workplace
Innovation comes from the producer – not from the customer.
W. EDWARDS DEMING

Come Customer Innovation Producer
No one knows the cost of a defective product – don’t tell me you do.
W. EDWARDS DEMING

Cost Defective Do Em Know No One Product Tell You
It is not necessary to change. Survival is not mandatory.
W. EDWARDS DEMING

Change Mandatory Necessary Not Survival
Declining productivity and quality means your unit production costs stay high but you don’t have as much to sell.
W. EDWARDS DEMING

Cost Decline High Mean Must Production Quality Sell Until
So nobody really thought much about quality. Why should they? The world bought everything America produced. It was a prescription for disaster.
W. EDWARDS DEMING

Bought Disaster Everything Much Nobody Prescription Produce Quality
The big problems are where people don’t realise they have one in the first place.
W. EDWARDS DEMING

Big Customer First Good One People Place Problem Realise Some Where
The sure way to increase productivity is to better administrate man and machine.
W. EDWARDS DEMING

Administrative Better Increase Machine Men Productivity Sure Way
Quality is everyone’s responsibility.
W. EDWARDS DEMING

Everyone Quality Responsibility
A man with a financial background may know nothing about manufacturing shoes or cars, but he’s put in charge anyway.
W. EDWARDS DEMING

Anyway Background Charge Finance Know Man Manufacture Nothing Show
American management thinks that they can just copy from Japan. But they don’t know what to copy.
W. EDWARDS DEMING

Copy Country Just Management Think
I am forever learning and changing.
W. EDWARDS DEMING

Change Forever Learn

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