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All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.

W. Edwards Deming

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Al Competitor Customer Else Expect Expectation Know Nothing Only

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The result of long-term relationships is better and better quality, and lower and lower costs.
W. EDWARDS DEMING

Better Cost Long Lower Quality Relationship Result Term
You can not define being exactly on time.
W. EDWARDS DEMING

Can Define Exactly Nit Time You
Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD.
W. EDWARDS DEMING

Ask Cd Custom Customer Electric Ever Expectation Light Nonsense Pneumatic Tire Vcr
Your workers don’t want to be paid less, so to maintain profits, you increase your prices. That’s inflation.
W. EDWARDS DEMING

Increase Inflation Less Maintain Paid Price Profit Want Worker
American management thinks that they can just copy from Japan. But they don’t know what to copy.
W. EDWARDS DEMING

Copy Country Just Management Think
If you don’t understand how to run an efficient operation, new machinery will just give you new problems of operation and maintenance.
W. EDWARDS DEMING

Give Just Machinery Maintainnece New Operation Problem Run Understand
If you do not know how to ask the right question, you discover nothing.
W. EDWARDS DEMING

Ask Discover Ig Know Not Nothing Question Right You
No one knows the cost of a defective product – don’t tell me you do.
W. EDWARDS DEMING

Cost Defective Do Em Know No One Product Tell You
The prevailing – and foolish – attitude is that a good manager can be a good manager anywhere, with no special knowledge of the production process he’s managing.
W. EDWARDS DEMING

Anywhere Attitude Foolish Good Knowledge Manage Manager No Prevail Process Production Special
Learning is not compulsory… neither is survival.
W. EDWARDS DEMING

Compulsory Learn Neither Survival
Rational behavior requires theory. Reactive behavior requires only reflex action.
W. EDWARDS DEMING

Action Behaviour Rational Reactive Relax Require Theory
Research shows that the climate of an organization influences an individual’s contribution far more than the individual himself.
W. EDWARDS DEMING

Climate Contribution Individual Influence More Organisation Research Show
A bad system will beat a good person every time.
W. EDWARDS DEMING

Bad Every Good Neat Person System Time
All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.
W. EDWARDS DEMING

Al Competitor Customer Else Expect Expectation Know Nothing Only
We are here to make another world.
W. EDWARDS DEMING

Another Here Make We World
It is not enough to do your best; you must know what to do, and then do your best.
W. EDWARDS DEMING

Best Do Enough Know Must To Your

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