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All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.

W. Edwards Deming

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Al Competitor Customer Else Expect Expectation Know Nothing Only

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

A bad system will beat a good person every time.
W. EDWARDS DEMING

Bad Every Good Neat Person System Time
A man with a financial background may know nothing about manufacturing shoes or cars, but he’s put in charge anyway.
W. EDWARDS DEMING

Anyway Background Charge Finance Know Man Manufacture Nothing Show
It is not necessary to change. Survival is not mandatory.
W. EDWARDS DEMING

Change Mandatory Necessary Not Survival
In Japan, a company worker’s position is secure. He is retrained for another job if his present job is eliminated by productivity improvement.
W. EDWARDS DEMING

Another Country Eliminate Improvement Position Present Productivity Retrain Secure Worker
It is not enough to do your best; you must know what to do, and then do your best.
W. EDWARDS DEMING

Best Do Enough Know Must To Your
Lack of knowledge… that is the problem.
W. EDWARDS DEMING

Al Knowledge Lack One Liner Problem
You know the cost of replacing it, but not the cost of a dissatisfied customer.
W. EDWARDS DEMING

Cost Customer Dissatisfied Know replace
Quality is the responsibility of the top people. Its origin is in the boardroom. They are the ones who decide.
W. EDWARDS DEMING

Boardroom Decide One Origin People Quality Responsible Two
When a system is stable, telling the worker about mistakes is only tampering.
W. EDWARDS DEMING

Mistake Only Stable System Tamper Tell When Worker
The prevailing system of management has crushed fun out of the workplace.
W. EDWARDS DEMING

Crush Fun Management Out Prevail System Workplace
Export anything to a friendly country except American management.
W. EDWARDS DEMING

Anything Country Except Export Friendly Management
All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.
W. EDWARDS DEMING

Al Competitor Customer Else Expect Expectation Know Nothing Only
If you can’t describe what you are doing as a process, you don’t know what you’re doing.
W. EDWARDS DEMING

Can Describe Do Know Process
If you do not know how to ask the right question, you discover nothing.
W. EDWARDS DEMING

Ask Discover Ig Know Not Nothing Question Right You
I predicted in 1950 that in five years, manufacturers the world over would be screaming for protection. It took only four years.
W. EDWARDS DEMING

Ago Five Four Manufacture Over Predict Protection Scream Took World Year
American management thinks that they can just copy from Japan. But they don’t know what to copy.
W. EDWARDS DEMING

Copy Country Just Management Think

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