If there are too many competitors, even if you’re the best it’s a lot harder to win.
TONY HSIEHI think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.
More Tony Hsieh Quotes
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Your brand is your culture.
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If you’re focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it’s actually how a lot of stuff happens.
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Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.
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Most innovation comes from outside your industry applied to your own
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I believe that there’s something interesting about anyone and everyone – you just have to figure out what that something is.
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The best leaders are servant leaders – they serve those they lead.
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There’s a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.
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Just figure out what your personal values are then just make those the corporate values.
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Learn by doing. Theory is nice, but nothing replaces actual experience.
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Inspire other communities and cities to reinvent themselves.
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The biggest (and hardest) lesson I’ve learned in life is that the external world is just a reflection of the world within.
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Help shape the stories that people are telling about you.
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Stop chasing the money and start chasing the passion.
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Envision, create, and believe in your own universe, and the universe will form around you.
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A great brand is a story that never stops unfolding.
TONY HSIEH