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Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.

Tony Hsieh

What’s the best way to build a brand for the long term? In a word: culture.
TONY HSIEH

Best Brand Build Business Culture Way
Zappos is a customer service company that just happens to sell shoes.
TONY HSIEH

Company Customer Service
Our customers call and e-mail us to say that’s how it feels when a Zappos box arrives. And that’s how we view this company.
TONY HSIEH

Call Company Customer Feeling View
Just figure out what your personal values are then just make those the corporate values.
TONY HSIEH

Corporate Personal Value
Your culture is your brand.
TONY HSIEH

Brand Culture One Liner
Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.
TONY HSIEH

Brand Character Culture Definition Destiny Organization Personal Value
Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.
TONY HSIEH

Hard Hug Measurement Value
Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.
TONY HSIEH

Business Drive Goodness Greatness Profit
Inspire other communities and cities to reinvent themselves.
TONY HSIEH

City Community Inspirational Invention
To never forget that the most important thing in life is the quality of life we lead.
TONY HSIEH

Forget Important Leadership Life Quality
We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
TONY HSIEH

Best Build Care Culture Customer Decision Right Service
Customer service shouldn’t just be A department, it should be the entire company.
TONY HSIEH

Company Customer Department Service
If someone is self-aware, then they can always continue to grow. If they’re not self-aware, I think it’s harder for them to evolve or adapt beyond who they already are.
TONY HSIEH

Aware Beyond Evolution Growth Hard Myself Thinking
Most innovation comes from outside your industry applied to your own
TONY HSIEH

Industry Innovation Yourself
The biggest (and hardest) lesson I’ve learned in life is that the external world is just a reflection of the world within.
TONY HSIEH

Game Learning Lesson Love Myself Reflection World
Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.
TONY HSIEH

Enjoyment Fun Money Try

Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.

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Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.

Related Topics

Popular Authors

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