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Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.

Tony Hsieh

I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.
TONY HSIEH

Creativity Employee Environment Myself Personality Role Shine Try View
Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.
TONY HSIEH

Customer Forget Hope People Place Service Start
Just figure out what your personal values are then just make those the corporate values.
TONY HSIEH

Corporate Personal Value
The best businesses are really ones that can combine passion, profits, and purpose.
TONY HSIEH

Best Business Combination Purpose
What’s the best way to build a brand for the long term? In a word: culture.
TONY HSIEH

Best Brand Build Business Culture Way
Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).
TONY HSIEH

Big Connection Control Happiness Relationship Vision
Don’t play games that you don’t understand, even if you see lots of other people making money from them.
TONY HSIEH

Game Money People Play Understand Yourself
If there are too many competitors, even if you’re the best it’s a lot harder to win.
TONY HSIEH

Best Competition Hard Win Yourself
Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
TONY HSIEH

Decision Easy Principle True Yourself
Whatever you are thinking, think bigger.
TONY HSIEH

Big Thinking Yourself
The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn’t based on external factors.
TONY HSIEH

Definition Happiness Lose Success True Ultimate Yourself
Your culture is your brand.
TONY HSIEH

Brand Culture One Liner
The best leaders are servant leaders – they serve those they lead.
TONY HSIEH

Leadership Service
Get the culture right, and everything else just falls into place.
TONY HSIEH

Culture Fall Place Right
Most innovation comes from outside your industry applied to your own
TONY HSIEH

Industry Innovation Yourself
For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments.
TONY HSIEH

Environment Myself People Role Work

Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.

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Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.

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