A great brand is a story that never stops unfolding.
TONY HSIEHOur belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.
More Tony Hsieh Quotes
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Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.
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The brand is just a lagging indicator of a company’s culture.
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Zappos is a customer service company that just happens to sell shoes.
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I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.
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Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.
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I think everyone should get a little exposure to computer science because it really forces you to think in a slightly different way, and it’s a skill that you can apply in life in general, whether you end up in computer science or not.
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If you’re focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it’s actually how a lot of stuff happens.
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Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.
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Problems are just mile markers. Each one we pass means we’ve gotten better.
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Whatever you are thinking, think bigger.
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Launching a business is kind of like a motorboat: You can go very quickly and turn fast.
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Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.
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Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.
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Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.
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I believe that there’s something interesting about anyone and everyone – you just have to figure out what that something is.
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