For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments.
TONY HSIEHOur belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.
More Tony Hsieh Quotes
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Your culture is your brand.
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I’d rather spend money on things that improve the customer experience than on marketing.
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If there are too many competitors, even if you’re the best it’s a lot harder to win.
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The best businesses are really ones that can combine passion, profits, and purpose.
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I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
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Most companies are very quick to hire and slow to fire, when really it should be the other way around.
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Just figure out what your personal values are then just make those the corporate values.
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Get the culture right, and everything else just falls into place.
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I made a list of the happiest periods of my life & I realized that none of them involve money.
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What’s the best way to build a brand for the long term? In a word: culture.
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Don’t be cocky. Don’t be flashy. There’s always someone better than you.
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Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.
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A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it’s harder to turn quickly.
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Money alone isn’t enough to bring happiness… happiness is when you’re actually truly ok with losing everything you have.
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The brand is just a lagging indicator of a company’s culture.
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