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It doesn’t matter what product or service you’re offering; there is unlimited ability to improve the quality of anything.

Tom Peters

Those who succeed always reach far beyond formal deputation, take initiatives, and take the heat when things go awry. That’s true in the military in times of war, true for 200 person manufacturing firms, and true at giant automakers or software companies.
TOM PETERS

Initiatives Manufacturing Reach Reputation
Mistakes are life. Mistakes are not to be tolerated…they are to be encouraged. The bigger the better.
TOM PETERS

Bigger Encouraged Mistake
Lists simplify, clarify, edify.
TOM PETERS

Edify Lists Simplify
Excellent firms don’t believe in excellence – only in constant improvement and constant change.
TOM PETERS

Educational Inspirational Loyalty
A completely free library is as rare as a truly free lunch.
TOM PETERS

Free Library Lunch Rare
But there’s no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.
TOM PETERS

Miserable Stuff Trying Way
With most competitors moving ever faster, the race will go to those who listen (and respond) most intently.
TOM PETERS

Faster Moving Race
David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERS

Copywriters Curiosity Subject Sun
The principal reason, invariably, most “successful” giant companies rather quickly become also-rans, or just amorphous blobs on the competitive landscape, is their failure to re-tool in anything like a fundamental way. In fact,
TOM PETERS

Anything Change Fact Successful Worse Yesterday
Dot the i’s, cross the t’s, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.
TOM PETERS

Devil Entrepreneur Phones
The whole secret to our success is being able to con ourselves into believing that we’re going to change the world because statistically we are unlikely to do it.
TOM PETERS

Believe Secret Statistically World
Community. A friend started a real estate brokerage a few years ago. By the time she’d added her second employee, she was a pillar of her 35,000-person community.
TOM PETERS

Business Person Real School Second
Effective listening is a professional achievement-achieved only through hard work.
TOM PETERS

Achievement Effective Hard Listening Work
Appreciation, applause, approval, respect – we all love it!
TOM PETERS

Applause Appreciation Approval
Accept change as a friend. And don’t take yourself too seriously.
TOM PETERS

Accepting Change
Portability of lots of information should not be underestimated.
TOM PETERS

Information Portability Should

It doesn’t matter what product or service you’re offering; there is unlimited ability to improve the quality of anything.

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It doesn’t matter what product or service you’re offering; there is unlimited ability to improve the quality of anything.

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Popular Authors

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