If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
TOM PETERSIt doesn’t matter what product or service you’re offering; there is unlimited ability to improve the quality of anything.
More Tom Peters Quotes
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The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.
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Who comes first? Don’t be silly, says King Hal; it’s employees. That is – and this dear Watson, is elementary – if you genuinely want to put customers first, you must put employees more first.
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Entrepreneurs have no memories. They take on the world with a completely fresh view.
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Dot the i’s, cross the t’s, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.
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Cost does not equal value… and low cost parts decrease brand equity for a very long time.
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People of all demographic categories and geographic regions will access a good digital library.
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Leaders win through logistics. Vision, sure. Strategy, yes. But when you go to war, you need to have both toilet paper and bullets at the right place at the right time. In other words, you must win through superior logistics.
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The whole secret to our success is being able to con ourselves into believing that we’re going to change the world because statistically we are unlikely to do it.
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You are who you go to lunch with! Break bread with cool and you will become more cool. Conversely: break bread with dull and well, you can figure it out.
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The good news – and it is largely good news – is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark
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Excellence is not an aspiration. Excellence is what you do in the next five minutes.
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All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented.
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Leaders trust their guts. “Intuition” is one of those good words that has gotten a bad rap. For some reason, intuition has become a “soft” notion.
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Organizations exist to serve. Period. Leaders live to serve. Period.
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Your calendar never lies. All we have is our time. The way we spend our time is our priorities, is our strategy. Your calendar knows what you really care about. Do you?
TOM PETERS