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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’

Tom Peters

The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way.
TOM PETERS

Athlete Crafts Way
Those who succeed always reach far beyond formal deputation, take initiatives, and take the heat when things go awry. That’s true in the military in times of war, true for 200 person manufacturing firms, and true at giant automakers or software companies.
TOM PETERS

Initiatives Manufacturing Reach Reputation
Confidence means non-paralysis, a willingness to act, and act decisively, to start new things and cut failing ventures off.
TOM PETERS

Cutting Mean Motivational Ventures
You can’t think your way out of a box; you’ve got to act.
TOM PETERS

Boxes Thinking Way
Now that I have adopted into my own daily life a device that makes music and spoken-word files easy to access from anywhere, I have tempered my skepticism.
TOM PETERS

Essay Music Spoken Tempered
The best kept secret in the global economy today is this: When your service is AWESOME you get so stinking rich you have to buy new bags to carry all the money home.
TOM PETERS

Best Economy Home Secret Today
I think it’s wonderful to save the world, but you need to be part of the world, too.
TOM PETERS

Needs Thinking World
I find digital content much easier and more rewarding to interact with on screen than printed on paper.
TOM PETERS

Digital Easier Paper
The delivery and presentation media are important, and each format has its advantages and disadvantages, but ultimately I just want to read what I want to read, when and where I want.
TOM PETERS

Important Media Ultimately Want
TRUST, not technology, is the issue of the decade.
TOM PETERS

Decades Issues Technology
The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.
TOM PETERS

Design Issues Mistakes Something Understanding
Ultimately, I think that the growth and sustainability of the e-book movement depends on authors and end-users (readers).
TOM PETERS

Book Growth Thinking
The workplace revolution that transformed the lives of blue-collar workers in the 1970s and 1980s is finally reaching the offices and cubicles of the white-collar workers.
TOM PETERS

Blue Office Revolution White
…high end does not necessarily equal high price. It’s a matter of attitude.
TOM PETERS

Attitide Attitude Matter
Leaders’ careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for.
TOM PETERS

Careers Leadership Two
Become a “learning organization”. Shuck your arrogance – “if it isn’t our idea, it can’t be that good” – and become a determined copycat/ adapter/ enhancer.
TOM PETERS

Arrogance Ideas Organization

David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’

Related Topics

Popular Authors

David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’

Related Topics

Popular Authors

More Tom Peters Quotes