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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’

Tom Peters

Hire disrespectful people.
TOM PETERS

Disrespectful People Work
South Africa has all the tools to compete in the new global village – an eager workforce, ready to take on any challenge.
TOM PETERS

Challenges Competition Tools
Forget loyalty. Or at least loyalty to one’s corporation. Try loyalty to your Rolodex-your network-instead.
TOM PETERS

Corporations Loyalty Trying
The delivery and presentation media are important, and each format has its advantages and disadvantages, but ultimately I just want to read what I want to read, when and where I want.
TOM PETERS

Important Media Ultimately Want
I’m fundamentally not interested in the Fortune 500 companies – in US, Mexico, anywhere. The real backbones of economic growth are small and medium businesses.
TOM PETERS

Business Country Growth Real
Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
TOM PETERS

Buzz Figure Sneakers Today Transcend
Execution Excellence! (Show up on time! Leave last!)
TOM PETERS

Entrepreneur Excellence Lasts
Become a “learning organization”. Shuck your arrogance – “if it isn’t our idea, it can’t be that good” – and become a determined copycat/ adapter/ enhancer.
TOM PETERS

Arrogance Ideas Organization
Entrepreneurs have no memories. They take on the world with a completely fresh view.
TOM PETERS

Entrepreneur Memories Views
Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past.
TOM PETERS

Change Learning Past
Treat the customer as an appreciating asset.
TOM PETERS

Appreciate Assets Business
Listen to Everyone. Ideas come from everywhere
TOM PETERS

Everyone Everywhere Ideas Listen
Quite simply, no matter how hard you try, no matter how “open” you are, you’ll end up surrounded by “yes people.” It’s hard not to believe people who are repeating your own ideas. Resist the temptation.
TOM PETERS

Believe Friends Ideas
I think it’s wonderful to save the world, but you need to be part of the world, too.
TOM PETERS

Needs Thinking World
It doesn’t matter what product or service you’re offering; there is unlimited ability to improve the quality of anything.
TOM PETERS

Anything Matter Offering Quality
Sorry, but those are two of the most profoundly upsetting questions anyone can ask – upsetting because the answer should be obvious: Do what turns you on, not what the statistics say is best.
TOM PETERS

Answer Anyone Profoundly Sorry Statics Upsetting

David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’

Related Topics

Popular Authors

David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’

Related Topics

Popular Authors

More Tom Peters Quotes