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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’

Tom Peters

All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented.
TOM PETERS

Facts Life Reinvented White
Organizations exist to serve. Period. Leaders live to serve. Period.
TOM PETERS

Entrepreneur Leader Organization
Listen while you can, so that you can lead when you must.
TOM PETERS

Deliver Formula Success
David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERS

Copywriters Curiosity Subject Sun
Stop being conned by the old mantra that says, ‘Leaders are cool, managers are dweebs.’ Instead, follow the Peters Principle: Leaders are cool. Managers are cool too!
TOM PETERS

Leader Peter Principles
I’m fundamentally not interested in the Fortune 500 companies – in US, Mexico, anywhere. The real backbones of economic growth are small and medium businesses.
TOM PETERS

Business Country Growth Real
Momentum is a fragile force. Its worst enemy: procrastination. Its best friend: a deadline (think Election Day). Implication no. 1 (and there is no no. 2): Get to work! NOW!
TOM PETERS

Enemy Procrastination Thinking Worst
The number one premise of business is that it need not be boring or dull. It ought to be fun. If it’s not fun, you’re wasting your life.
TOM PETERS

Business Creativity Fun
Without exception, the dominance and coherence of culture proved to be an essential quality of the excellent companies.
TOM PETERS

Culture Essentials Quality
To meet the demands of the fast-changing competitive scene, we must simply learn to love change as much as we have hated it in the past.
TOM PETERS

Change Demand Past
What is my personal strategy for the next 10 hours? Who can I talk with or what can I volunteer for to learn something new?
TOM PETERS

Next Strategy Volunteer
The top athletes are consummate pros who work obsessively at their craft. Approach yours the same way.
TOM PETERS

Athlete Crafts Way
You are who you go to lunch with! Break bread with cool and you will become more cool. Conversely: break bread with dull and well, you can figure it out.
TOM PETERS

Business Dull Lunch
The widespread availability of information is the only basis for effective day-to-day problem solving, which abets continuous improvement programs.
TOM PETERS

Abet Availability Information
Leaders’ careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for.
TOM PETERS

Careers Leadership Two
Leaders win through logistics. Vision, sure. Strategy, yes. But when you go to war, you need to have both toilet paper and bullets at the right place at the right time. In other words, you must win through superior logistics.
TOM PETERS

Leader Right Timer Version War Winning

David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’

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Popular Authors

David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’

Related Topics

Popular Authors

More Tom Peters Quotes