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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’

Tom Peters

The thing that keeps a business ahead of the competition is excellence in execution.
TOM PETERS

Business Competition Excellence
Lists simplify, clarify, edify.
TOM PETERS

Edify Lists Simplify
Print-based libraries developed in an age of scarce printed resources.
TOM PETERS

Age Library Resources
Portability of lots of information should not be underestimated.
TOM PETERS

Information Portability Should
Be guided by the axiom: There are no limits to the ability to contribute on the part of a properly selected, well-trained, appropriately supported, and, above all, committed person.
TOM PETERS

Ability Appropriate Committed Limits
A completely free library is as rare as a truly free lunch.
TOM PETERS

Free Library Lunch Rare
You can only improve what you measure.
TOM PETERS

Improve Measure Only People Possible
If no one is pissed-off with you then you are dead but just haven’t figured it out yet.
TOM PETERS

Knowledge Learning Off Pissed
Dot the i’s, cross the t’s, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.
TOM PETERS

Devil Entrepreneur Phones
Hire disrespectful people.
TOM PETERS

Disrespectful People Work
He who makes the quickest, coolest prototypes reigns!
TOM PETERS

Prototype Reign Work
Who comes first? Don’t be silly, says King Hal; it’s employees. That is – and this dear Watson, is elementary – if you genuinely want to put customers first, you must put employees more first.
TOM PETERS

Business Customer Genuine Kings Silly
Oh Lord, there it is again. The question;” What kind of business should I start?” Incidentially, it has a twin that also sets me off: “What should I specialize in during the second year of my MBA studies?”
TOM PETERS

Business Incidentally Sorry Specialization Years
Those who succeed always reach far beyond formal deputation, take initiatives, and take the heat when things go awry. That’s true in the military in times of war, true for 200 person manufacturing firms, and true at giant automakers or software companies.
TOM PETERS

Initiatives Manufacturing Reach Reputation
What gets measured gets done.
TOM PETERS

Done Inspirational Customer Service Measurement
Confidence means non-paralysis, a willingness to act, and act decisively, to start new things and cut failing ventures off.
TOM PETERS

Cutting Mean Motivational Ventures

David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’

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Popular Authors

David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’

Related Topics

Popular Authors

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