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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’

Tom Peters

If a window of opportunity appears, don’t pull down the shade.
TOM PETERS

Inspirational Opportunity Success
Hire attitude train skills.
TOM PETERS

Attitude Skills Train
Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse.
TOM PETERS

Able Mastery Remorse Sweat
I used to be skeptical when educators and technologists predicted that we may be entering a new era of oral culture, in which audible information will be at least as important as visible information.
TOM PETERS

Entering Important May
The company’s most urgent task is to learn to welcome, beg for, demand – innovation from everyone.
TOM PETERS

Demand Innovation Tasks
The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.
TOM PETERS

Business Educational Inspirational
Dot the i’s, cross the t’s, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.
TOM PETERS

Devil Entrepreneur Phones
Fact is, the work place to a great extent is “where we live.” We need star accountants. Boffo saleswomen. Over-the-top creatives in marketing and new product development.
TOM PETERS

Caring Stars Talking
For me, reading is reading.
TOM PETERS

Good Knowledge Learn Read Reading
The best leaders are the best notetakers, best askers, and best learners.
TOM PETERS

Best Leader Leader Learners
Leaders’ careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for.
TOM PETERS

Careers Leadership Two
Forget loyalty. Or at least loyalty to one’s corporation. Try loyalty to your Rolodex-your network-instead.
TOM PETERS

Corporations Loyalty Trying
I find digital content much easier and more rewarding to interact with on screen than printed on paper.
TOM PETERS

Digital Easier Paper
Portability of lots of information should not be underestimated.
TOM PETERS

Information Portability Should
I still read quite a few printed books, but if something is available in digital format I do not print it before I read it.
TOM PETERS

Book Digital Hard People Print
The good news – and it is largely good news – is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark
TOM PETERS

Builds Chance Everyone News Skills

David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’

Related Topics

Popular Authors

David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’

Related Topics

Popular Authors

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